Growing Videogame Industry Seeks Star Power
by Ellen Sheng
of DOW JONES NEWSWIRES

NEW YORK (Dow Jones)--Jonathan Wendel travels the world to compete in tournaments, hawking his own line of branded products to his legions of star-struck fans.

Not bad for a 25-year-old guy who plays videogames for a living.

Wendel, also known as "Fatal1ty," is shaping himself into the Michael Jordan of the gaming world. When he isn't busy gaming, he is out promoting his gaming equipment. Next up, he hopes, are gigs for the makers of shoes, shirts and sodas. He is already pulling in six figures on deals because gaming is an easy sell to marketers desperately try to reach the gaming world's 14- to 34-year-old demographic.

"Extreme PC Garage" Takes Reality TV To the Ethernet

Video gamers are too busy on their computers to be couch potato TV-watchers. So, what’s the best way to get a message to them? Create a reality TV show, shown exclusively on the Internet. Feature a techno-geek crew that speaks their language, and then do the unimaginable: transform a lackluster, run-of-the-mill PC into a faster-than-lightning, tricked out work of art. Impossible? No. Twisted? Not really. Mind-bending? Yes, if you’re a video gamer. How do we know? Over 1,000 unique clicks per day to watch the debut episode. Creating integrated marketing tools that work is just another day on the job at the CRISP think tank.

Ready to tune in to your target audience?

www.extremepcgarage.com