"Extreme PC Garage" Takes Reality TV To the Ethernet

Video gamers are too busy on their computers to be couch potato TV-watchers. So, what’s the best way to get a message to them? Create a reality TV show, shown exclusively on the Internet. Feature a techno-geek crew that speaks their language, and then do the unimaginable: transform a lackluster, run-of-the-mill PC into a faster-than-lightning, tricked out work of art. Impossible? No. Twisted? Not really. Mind-bending? Yes, if you’re a video gamer. How do we know? Over 1,000 unique clicks per day to watch the debut episode. Creating integrated marketing tools that work is just another day on the job at the CRISP think tank.

Ready to tune in to your target audience?

www.extremepcgarage.com

Nestlé Captures It's Target Audience

Just because you’re a multi-billion-dollar company doesn’t mean that marketing comes naturally—especially when it comes to digital media. Although Nestlé works with some of the biggest agencies in the world, it came to CRISP when it needed an effective and engaging online marketing solution. CRISP transformed Nestlé’s “Very Best In Youth” community outreach program into a national Internet touchstone that organically grew participation and community interest. Today, this vibrant site is an important link for past, present and potential winners, as well as their parents and friends. Which gives this global corporation something that even it can’t buy: priceless exposure.

What kind of Web program would you like to spin?

www.nestle-verybestinyouth.com

Coors Draws A New Crowd

Community outreach doesn’t sound sexy, until you hear what Coors Brewing Co. is doing. When traditional media—and a full-service national agency—couldn’t help Coors achieve its goal of reaching the ethnic market, Coors took its message to the streets—literally—with the help of CRISP. Tapping into Tony Crisp’s expertise as a graffiti artist, Coors and CRISP created a grass-roots campaign that beautifies the community, spotlights local artists, educates neighborhoods about street art and discourages tagging. The result: Beautiful artwork. Great community interaction. Awesome exposure.

Are you interested in painting on a non-traditional marketing canvas?