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12 October 2009
Posted in
XFX Graphics
Although we, along with many gamers out there, continue to complain like proverbial children on the long road to true intreactive gaming, asking "are we there yet" isn't going to speed up graphic and gaming technology anymore than it already is. However, the most recent development in ATI graphics technologies, while seemingly minute, may be a grand step towards tomorrows gaming experience.
To capture this technological advancement, CRISP decides to take gamers on a journey over 100 years in to the future to give them a humorous glimpse into the gaming technologies of 2118 A.D. XFX pokes fun at them selves and the gaming industry by portraying themselves as some future multi-national congomerate out to take over the world and humanity one cybergenic surgery at a time. To capture this vision of the future, CRISP created an advertising campaign promoting a fictious future XFX product called the optic implant which requires surgery all for the love of video games. Who wouldn't do it right? After all how real is reality any how? Additionally, to compliment this futuristic perspective, a series of spoof commercials were created that promoted a varieity of XFX services that might be available in the year 2118 A.D. These wacky services included virtual reality, child military boot camps, and bionic implants.
A faux website was also created for the XFX 2118 A.D. campaign to give people a glimpse into what XFX might look like in the distant future. It incorporates XFX's futuristic brand identity and a slew of new brand products including "military weapons research" to name a few. The site at http://www.xfxforce.com/2118AD was also a portal for let people view all current and upcoming video trailers, and most importantly register for more information. 
While this is all fun and games, there is an important message behind it all, XFX wants to remind gamers that no matter how rediculous and amazing gaming technology becomes in the distant future, it had to begin somewhere, and that somewhere could literally be today. This small step for gaming may be a giant leap for semi-human-kind.Overall, the campagin was one of the most successful single marketing efforts in the past few years accounting for nearly 30% of the total over 1 Million registered users. It has also been well received by the gaming community with praise for XFX's humorous antics, yet it may have been too convincing considering a number of people have asked quite seriously when the implant would be come available. Sadly we must confess, it was all a joke.
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