XFX Graphics

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Although we, along with many gamers out there, continue to complain like proverbial children on the long road to true intreactive gaming, asking "are we there yet" isn't going to speed up graphic and gaming technology anymore than it already is. However, the most recent development in ATI graphics technologies, while seemingly minute, may be a grand step towards tomorrows gaming experience.

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Growing Videogame Industry Seeks Star Power
by Ellen Sheng
of DOW JONES NEWSWIRES

NEW YORK (Dow Jones)--Jonathan Wendel travels the world to compete in tournaments, hawking his own line of branded products to his legions of star-struck fans.

Not bad for a 25-year-old guy who plays videogames for a living.

Wendel, also known as "Fatal1ty," is shaping himself into the Michael Jordan of the gaming world. When he isn't busy gaming, he is out promoting his gaming equipment. Next up, he hopes, are gigs for the makers of shoes, shirts and sodas. He is already pulling in six figures on deals because gaming is an easy sell to marketers desperately try to reach the gaming world's 14- to 34-year-old demographic.

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XFX Goes Global; Sees 49% Annual Growth in Gross Profits

Once just a division of a somewhat obscure Chinese OEM manufacturer, XFX is now a well-known global consumer brand. What led to such a dramatic transformation? Great products, properly marketed. With CRISP’s full-service integrated and measured marketing know-how, we’ve helped XFX make the transformation from unknown to in-demand global consumer brand in less than five years. Today, the XFX brand is popular in the U.S.A., UK, Germany, China, Japan, Korea, Brazil and India, as evidenced by last year’s revenue of $250,000,000 and 49% growth in gross profits.

Bottom Line: Happy consumers and happier stockholders.

www.xfxforce.com

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"Extreme PC Garage" Takes Reality TV To the Ethernet

Video gamers are too busy on their computers to be couch potato TV-watchers. So, what’s the best way to get a message to them? Create a reality TV show, shown exclusively on the Internet. Feature a techno-geek crew that speaks their language, and then do the unimaginable: transform a lackluster, run-of-the-mill PC into a faster-than-lightning, tricked out work of art. Impossible? No. Twisted? Not really. Mind-bending? Yes, if you’re a video gamer. How do we know? Over 1,000 unique clicks per day to watch the debut episode. Creating integrated marketing tools that work is just another day on the job at the CRISP think tank.

Ready to tune in to your target audience?

www.extremepcgarage.com

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