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11 October 2009
Posted in
Nestlé
Nestlé Captures It's Target Audience
Just because you’re a multi-billion-dollar company doesn’t mean that marketing comes naturally—especially when it comes to digital media. Although Nestlé works with some of the biggest agencies in the world, it came to CRISP when it needed an effective and engaging online marketing solution. CRISP transformed Nestlé’s “Very Best In Youth” community outreach program into a national Internet touchstone that organically grew participation and community interest. Today, this vibrant site is an important link for past, present and potential winners, as well as their parents and friends. Which gives this global corporation something that even it can’t buy: priceless exposure.
What kind of Web program would you like to spin?
www.nestle-verybestinyouth.com
