Takin' It to the Street

Written by Administrator | 11 October 2009
Posted in Coors

Coors Draws A New Crowd

Community outreach doesn’t sound sexy, until you hear what Coors Brewing Co. is doing. When traditional media—and a full-service national agency—couldn’t help Coors achieve its goal of reaching the ethnic market, Coors took its message to the streets—literally—with the help of CRISP. Tapping into Tony Crisp’s expertise as a graffiti artist, Coors and CRISP created a grass-roots campaign that beautifies the community, spotlights local artists, educates neighborhoods about street art and discourages tagging. The result: Beautiful artwork. Great community interaction. Awesome exposure.

Are you interested in painting on a non-traditional marketing canvas?