| 11 October 2009
UCI Athletics Builds Hometown Awareness by Taking The Bus
What do you do when you have a world-renowned faculty, in-demand schools, Nobel Prize-winning graduates and a respectable, but not as well-known athletics department? Get on the bus—literally. The UCI athletics department came to CRISP for a unique awareness campaign. The result: the establishment of the team mascot as indigenous to the coastal community through the positioning “Orange County Is Anteater Territory.” And the best way to distribute such a big message? Festoon a fleet of Orange County Transit Authority buses in full Anteater glory, complete with a winning proposition: free tickets to a UCI basketball game. Slated for a 30-day run, UCI hopes that the special buses will “drive” the home team message home.
Sports fans: if you want to win free UCI basketball tickets, go to www.ucirvinesports.com, select the game you’d like to attend, and leave a voicemail with the password “zot bus.” Go ahead, share with your friends! Getting the message out means a ZOT!!
