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XFX 2118 A.D. Campaign

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Written by Administrator | 12 October 2009

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Although we, along with many gamers out there, continue to complain like proverbial children on the long road to true intreactive gaming, asking "are we there yet" isn't going to speed up graphic and gaming technology anymore than it already is. However, the most recent development in ATI graphics technologies, while seemingly minute, may be a grand step towards tomorrows gaming experience.

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Licensed to Kill

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Written by Administrator | 11 October 2009

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Growing Videogame Industry Seeks Star Power
by Ellen Sheng
of DOW JONES NEWSWIRES

NEW YORK (Dow Jones)--Jonathan Wendel travels the world to compete in tournaments, hawking his own line of branded products to his legions of star-struck fans.

Not bad for a 25-year-old guy who plays videogames for a living.

Wendel, also known as "Fatal1ty," is shaping himself into the Michael Jordan of the gaming world. When he isn't busy gaming, he is out promoting his gaming equipment. Next up, he hopes, are gigs for the makers of shoes, shirts and sodas. He is already pulling in six figures on deals because gaming is an easy sell to marketers desperately try to reach the gaming world's 14- to 34-year-old demographic.

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Absolutely Nothing Lost in Translation

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Written by Administrator | 11 October 2009

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XFX Goes Global; Sees 49% Annual Growth in Gross Profits

Once just a division of a somewhat obscure Chinese OEM manufacturer, XFX is now a well-known global consumer brand. What led to such a dramatic transformation? Great products, properly marketed. With CRISP’s full-service integrated and measured marketing know-how, we’ve helped XFX make the transformation from unknown to in-demand global consumer brand in less than five years. Today, the XFX brand is popular in the U.S.A., UK, Germany, China, Japan, Korea, Brazil and India, as evidenced by last year’s revenue of $250,000,000 and 49% growth in gross profits.

Bottom Line: Happy consumers and happier stockholders.

www.xfxforce.com

Reality PC

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Written by Administrator | 11 October 2009

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"Extreme PC Garage" Takes Reality TV To the Ethernet

Video gamers are too busy on their computers to be couch potato TV-watchers. So, what’s the best way to get a message to them? Create a reality TV show, shown exclusively on the Internet. Feature a techno-geek crew that speaks their language, and then do the unimaginable: transform a lackluster, run-of-the-mill PC into a faster-than-lightning, tricked out work of art. Impossible? No. Twisted? Not really. Mind-bending? Yes, if you’re a video gamer. How do we know? Over 1,000 unique clicks per day to watch the debut episode. Creating integrated marketing tools that work is just another day on the job at the CRISP think tank.

Ready to tune in to your target audience?

www.extremepcgarage.com

Spinning a Stronger Web

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Written by Administrator | 11 October 2009

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Nestlé Captures It's Target Audience

Just because you’re a multi-billion-dollar company doesn’t mean that marketing comes naturally—especially when it comes to digital media. Although Nestlé works with some of the biggest agencies in the world, it came to CRISP when it needed an effective and engaging online marketing solution. CRISP transformed Nestlé’s “Very Best In Youth” community outreach program into a national Internet touchstone that organically grew participation and community interest. Today, this vibrant site is an important link for past, present and potential winners, as well as their parents and friends. Which gives this global corporation something that even it can’t buy: priceless exposure.

What kind of Web program would you like to spin?

www.nestle-verybestinyouth.com

Takin' It to the Street

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Written by Administrator | 11 October 2009

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Coors Draws A New Crowd

Community outreach doesn’t sound sexy, until you hear what Coors Brewing Co. is doing. When traditional media—and a full-service national agency—couldn’t help Coors achieve its goal of reaching the ethnic market, Coors took its message to the streets—literally—with the help of CRISP. Tapping into Tony Crisp’s expertise as a graffiti artist, Coors and CRISP created a grass-roots campaign that beautifies the community, spotlights local artists, educates neighborhoods about street art and discourages tagging. The result: Beautiful artwork. Great community interaction. Awesome exposure.

Are you interested in painting on a non-traditional marketing canvas?

Flashy Sights

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Written by Administrator | 13 October 2009

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When you need a ground-up custom, call CRISP.

Where in the world are the hottest custom cars created? Over at Troy Sumitomo’s shop, of course. His company, Five Axis, is turning out the most talked about stunners on the auto show circuit—including jaw-dropping Toyota Scions and breathtaking concept cars. So when this hot creator of cool wanted an equally impressive web site he came to CRISP | Brand Agency.  Now even non-auto show junkies can take a virtual walk through the Five Axis team’s gallery of greatness. Trust us: it’s got everything but that intoxicating new car smell.

Need a tricked-out website? Take CRISP Brand Agency out for a spin.

www.5axismodels.net

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