| 15 July 2010
I just got back from vacation and I, not unlike many other people in the advertising industry, have a very hard time disconnecting myself from my job. So, even though I PROMISED myself no work in Hawaii, I picked up "Adland" at the bookstore and told myself that reading a book about advertising for my 10 hours on a plane was a good compromise.
It's all about how the world of ad and branding is constantly changing and just as soon as you think you've got it down...the game changes again. This author specifically was at the top of his game right before the digital revolution and social/viral marketing. It's crazy to read about his experiences trying to swiftly adapt to the 180 degree change of everything he had ever learned about building a brand.
The bottom line of advertising will always be there. ("HOW DO I GET HIS GUY TO WANT TO BUY THIS THING") But how to get that message across is the tricky part. I think that's what a lot of us here actually love about our job. Every day here is an adventure. We are constantly challenged to reinvent the wheel and push ourselves to capture the every shrinking attention span of the modern consumer. We live for this stuff. 
