BlogBlog
| 30 December 2009
The gaming magazine Atomic wandered out to Taipei for the 2009 Computex tech show to check out the "new" in gaming. Out of all the new computer gear they were impressed by XFX's new pc power supply designed by Crisp Branding's own Cezanne Ferris-Gilbert. So impressed by the innovative design and aesthetic massaging of steel and plastic they featured it in their Computex 2009 article. Justin Robinson, of Atomic, praises, "incredibly stylised casing" and "very neat fan guard." "It'd be fantastic in a windowed case!" Robinson smartly suggests. A few inches above said compliments is a full color (technology these days) beauty shot of the XFX Power Supply. I do not know why I wrote the previous sentence because below is a image of the whole affair. My literary license should probably be revoked but I digress.If you want to see the goods find Atomic issue 103 or just look below. It will make Cezanne happy and in turn make my life easier. Thanks!
| 04 December 2009
So here at the office Matt Brechbuhler and I began experimenting with augmented reality about a month ago. We posted our original experiment which was the iphone test we conducted to show how the AR system don't rely on any proprietary code embedded into the print document, it is just simple image recognition at the simplest level. This is a continuation on our experiments exploring what we are capable of accomplishing with augmented reality and how easy it is to accomplish. 
With all this hype about twitter, one really underrated technology advancement is augmented reality. The most popular applications of this thus far has been primarily in viral campaigns and toys such as those popularized by the new Avatar Movie action figure toys which come with an i-Tag. If you don't know what augmented reality is, its basically involves overlaying digital graphics or data over real-time actions or objects. The Avatar toy example allows users to hold up the i-Tag to a webcam while on the Avatar toy site and then a 3D model of the toy appear on the card in your hands. It allows you to turn the 3D object around in real time and even interact with it such as pushing virtual buttons on the card to initiate actions such as melee or firing actions. However, augmented reality isn't a new concept, in fact it's been around for years, primarily by the military for devices such as H.U.D. or eye wear.
Why ad placement is so important...(vis 
