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26_slankard_70_6For the last 2 months I've been going through a white phase. It all started out with my white Pearl Jawbone headset and was the followed by my new white Toyota Prius. Soon enough my all white trend was in full effect, having purchased a number of all white outfits including a full white linen suit and a number of white denim pants from H&M, a couple of white shoes from Aldo Shoes.

Here are a couple of notes about going all white, first of all is that you need to feel confident in it. I find it odd that when I wear all white people will say that I can make it work and they aren't sure why. Well it's because I feel like I can make it work, thus it does work. Much in the same way that Cedric the Entertainer and Steve Harvey can make Fur Coats and Zuit suits work or the way Robert Downey Jr. and Kanye can make bow ties work (which coincidentally) I do as well.

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Video games have been a passion of mine for about twelve years, and really most males in the enviable 18-45 demographic have at least some experience with Mario and Pacman if not Halo and Grand Theft Auto. Video game culture is a staple of American life; most people have spent at least a night or two pounding buttons and staring at a computer or television screen, just trying to get to that next level without losing a life.However, the American perception of video games is that the entertainment value is pretty much just for children and the irresponsible people who spend their days on couches, using their stomachs as tables for bags of Cheetohs.

Eventually, the common logic dictates, you grow out of video games and into something else, something more dignified. Sports, politics, whatever floats your boat; just get off the damn Playstation and into life.However, this is rapidly becoming an inaccurate portrayal of gamers and gaming life; with developers like Microsoft developing games like Halo specifically for older crowds. The games are more interactive and immersive than television, and are often far beyond the skill level of children. Some games are even being developed for older gamers, and the range in difficulty is widening to make way for both more hardcore and more casual gamers.

But the lawmakers are sticking with the old perceptions, though. Politicians like Hillary Clinton seem to think that all games are meant for children, and therefore any violent or adult themed video game is completely inappropriate and should face censorship. TV shows frequently portray gamers as uneducated, immature, or brain dead.It doesn't look like the perceptions are going to be fading anytime soon, and that's a shame. Any new format of media is going to face rejection from an older crowd, but for video games, it seems like the reaction is especially harsh, with ridicule from the mainstream and censorship from politicians.

Since video games became were available to public domain it has been a debate whether it is useful or useful. While there are arguments against video games, there are also many advantages of playing video games. Video games are an effective learning tool because of its engagement factor. The engagement factors of the video games have also been useful as rehabilitation for treatment. Video games have now become online with the evolution of internet and a new avenue in socialization has been created as a result of this process. Video games are still evolving and with the advent of more new technology there may be more positive benefits of video games. Video game industry is still a young one and it will take some time for everyone to come to this view.

But there's a light at the end of the tunnel; as more and more games catch on with the mainstream, whether they're the casual gamer fare of Nintendo's Wii or the more hardcore Xbox 360 games or the dazzling technically powerful games of the Playstation 3, they're going to draw more people in, and eventually the gamers will outnumber the haters.

http://www.crispbranding.com/v1/images/stories/brammo-empulse-4.jpgBrammo did an excellent job designing the new Empluse 10.0. Not only does it look pimpin' it has a decent range. 100 miles Brammo claims. I am curious if to reach the 100 mile range requires the rider to limp wrist the throttle the whole ride.

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I want an iPhone 4.  Really badly.  I hate my phone now.  Its a Blackberry Pearl and is the worst phone i have ever had.  I am currently on the 7th one of these phones because the others could not stand up to my use.  For about 4 months i went through one per month.  White iPhone, you need to be released right now so i can get rid of this nightmare phone.  I will never own a Crapberry ever again.
old-spice-man

Tonight as we were all still in the office after hours, Jin brought up the new Old Spice commercials.  I clicked on one of the videos and once people heard it (even though we had ALL seen these ads before) everyone gathered around my desk to go through the entire campaign and re-watch all of the videos.  

As we sat there giggling and replaying our favorite parts, it occurred to me that this campaign had accomplished the impossible.  When was the last time I can remember an ad campaign drawing a crowd?  You are lucky if you can get the modern day person to watch .5 seconds of your ad, let alone re-watching 5 minutes of product based advertising.  I'm sure we were all sitting back wishing we had come up with this concept.  

I adore these videos.  

Will I go out and buy Old Spice soap?  Probably not.  

Did it bring an epic level of brand awareness while simultaneously making all of us want to pee our pants with laughter?  Absolutely!  



I just got back from vacation and I, not unlike many other people in the advertising industry, have a very hard time disconnecting myself from my job.  So, even though I PROMISED myself no work in Hawaii, I picked up "Adland" at the bookstore and told myself that reading a book about advertising for my 10 hours on a plane was a good compromise.  

It's all about how the world of ad and branding is constantly changing and just as soon as you think you've got it down...the game changes again.  This author specifically was at the top of his game right before the digital revolution and social/viral marketing.  It's crazy to read about his experiences trying to swiftly adapt to the 180 degree change of everything he had ever learned about building a brand.  

The bottom line of advertising will always be there.  ("HOW DO I GET HIS GUY TO WANT TO BUY THIS THING") But how to get that message across is the tricky part.  I think that's what a lot of us here actually love about our job. Every day here is an adventure.   We are constantly challenged to reinvent the wheel and push ourselves to capture the every shrinking attention span of the modern consumer.  We live for this stuff. 


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